• Students identify basic principles of design.
• Students identify process color and printing.
• Students identify basic color theory from artist (color wheel).
• Students prepare a series of differing thumbnail sketches for a printed piece.
• Students prepare completed rough layouts from a thumbnail sketch.
• Students prepare a comprehensive layout following a complete rough.

• Graphic Design: Working from job specifications, including objective, size, copy, color(s), and theme, students working individually or in small groups prepare thumbnail sketches, a rough layout, and a comprehensive layout that includes all specifications. They complete thumbnail sketches and rough layout using traditional methods, applying principles of design and typography. The comprehensive layout may be prepared either manually or using computer technology. Included art work may be in the form of electronic or printed clip art, and may be scanned and manipulated with graphics software. Students check, copy, design, and layout for spelling and adherence to specifications, submit it to the client or instructor for correction or approval, and make additional corrections or changes as necessary. Each student maintains a personal log of each job worked on, procedures performed, and equipment, tools, and materials used.

Standard 2: Printing Technology Students will understand art and copy preparation, reproduction photography procedures required for single and multicolor printing, single and multicolor image assembly and plate making, the offset press and the factors affecting its performance, and the binding and finishing processes. They will prepare camera-ready layouts for a variety of printed products, produce a variety of camera-ready past-ups for single and multicolor printed products, and produce line, halftone, and special effect negatives, stats, and contact prints as required for paste-up and image assembly. They will also prepare flats, proofs, and plates for single and multicolor printing; set up and print single and multicolor products with a minimum of waste; and find and finish notepads, brochures, booklets, business cards, and other printed products.
Examples of the types of work students should be able to do to meet the standard:

• Students identify the major printing processes.
• Students list in order the business flow of printing from initial need to final product.
• Students list in order the technical production flow from idea to finished product.
• Students produce paste-ups using the correct procedures, equipment, tools, and materials.
• Students produce headline and body type using the correct procedures.
• Students produce a single color flat with correct dimensions and cut outs.
• Students produce a correctly exposed and processed metal plate for offset printing.
• Students produce a direct and/or electrostatic plate for offset printing.
• Students produce printed single and multicolor jobs.
• Students produce correctly made notepads, brochures, booklets, business cards, and other printed products.
• Students make sets of paper using collating equipment in proper sequence.

• The Basic Printing Process: Students design a basic printed product, such as a notepad, which includes type and line art. They specify the type style, select clip art, specify the paper stock, ink color, binding, and finishing methods, and quantity required. They prepare a job jacket/ticket. They produce the type, prepare a state of the line art, rule out the dimensions on art board and paste up the copy and art, make a line negative, strip up the negative on preruled masking sheets, prepare a foil plate, print the specified quantity, and bind and finish the pads. They then prepare a written summary of the design and production process, a list of the equipment and materials used, and an evaluation of the quality of the finished product.

Standard 3: Commercial Photography Students will understand the photographic process. They will produce black-and-white and color prints and slides of various subjects under natural and studio lighting conditions.
Examples of the types of work students should be able to do to meet the standard:

• Students produce a good quality negative.
• Students produce good quality black and white and color prints and slides under natural and studio lighting conditions.

• Commercial Photography Assignment: Working individually or in small groups, students take on photo assignments for members of the school community. These might include photos at athletic events, academic competitions, drama production, and debates for publication in the school or local newspapers photos of award ceremonies, special assemblies and presentations; candids for the yearbook, etc. They select and load film suitable for the assignment, charge and/or replace batteries, adjust camera settings, and select correct lenses for the job. Each student keeps a detailed log of the equipment, material and, if possible, the exposures used on the job. After the shoot, students process the film and prepare contact or proof prints for the client’s selection. They then make final prints as required. Income from the sales is used to replenish supplies and maintain and upgrade equipment.

Standard 4: Multimedia Students will understand characteristics and uses of various types of non-print media. They will produce a media project using current available technology designed to inform, teach, or sell.
Examples of the types of work students should be able to do to meet the standard:

• Students produce a basic video production.
• Students produce a hypermedia stark project.

• Multimedia: Students working individually or in small groups produce a basic multimedia project, such as a video production, or hypermedia stack designed to inform, teach, or sell. They select the media, write the copy, prepare the script (story board), and select images to produce the finished project. Each student maintains a log of activities and durations. They then prepare a written summary of the design and production process, a list of the equipment and materials used, and an evaluation of the quality of the finished product and its effectiveness in achieving its purpose.

Standard 5: Screen Printing Students will understand the screen printing process. They will print products on a variety of substrates using appropriate inks and procedures for each.
Examples of the types of work students should be able to do to meet the standard:

• Students design a basic screen printed product.
• Students prepare, expose, wash out and mask a screen.
• Students print a proof and complete the run from a screen they prepared.

• Screen Printing Production: Working in small groups (teams of three to four) students are given a job jacket/ticket with camera-ready copy for a card, poster, T-shirt, sweatshirt, bumper sticker, or other screen-printed product. They make a line positive, prepare, expose, wash out, and mask the screen, select the specified substrate and ink colors, set up and adjust the frame or press, and print a proof for approval by the team leader and/or instructor. They complete the run, and when dry, they fold and trim as specified for the particular job. They count, package, and deliver the finished product, sign off the job ticket, and file the job jacket for future use.

Standard 6: Safety and Health in the Graphic Communications Industry Students will understand the proper health and safety guidelines for each mechanical working area, including storage and recycling of raw materials and waste products. They will describe health and safety precautions in the graphic arts laboratory, procedures for storing and using materials and chemicals, power equipment, hand tools, listing of classification of fires and fire-fighting treatment for each, and define OSHA regulations that apply to printing and publishing.
Examples of the types of work students should be able to do to meet the standard:

• Students read and comprehend material safety and data sheets (MSDS).
• Students follow proper safety procedures when operating equipment.
• Students use approved methods to dispose of waste materials.

• Press and Bindery Operations: Working in small groups (teams of three to four), students are given a job jacket/ticket with printing plates and specifications for a letterhead, flyer, brochure, booklet, or other printed product. They select the specified paper stock and ink colors, set up and adjust the printing press, and print a press proof for approval by the team leader and/or instructor. They complete the press run with an appropriate adjustment for waste depending on the number of passes through the press and the complexity of the binding and finishing operations. When dry, students fold, gather, stitch, glue, drill, trim, etc., as specified for the particular job. They count, package, and deliver the finished product, sign off the job ticket and file the job jacket for future use. The activity is performed using proper safety procedures, and waste materials are properly disposed. Each student maintains a personal log of each job worked on, procedures performed, and equipment tools and materials used.